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DataCrops Article

Online Market Intelligence enables business through data-driven decision making [Concept Note]

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Online market information has become one of the biggest competitive factor in the industry, no matter how big or small the organization is. Gathered, integrated and distributed across different data sources this information can be extracted from multiple web sources like competitor sites, social media, market leaders & business information sites, e- commerce portals, partner sites and affiliate sites.

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This type of data extracted and then structured adds tremendous value to organizations business analytics, intelligence and information services. This insights enable data-driven and timely decision-making in determining business opportunities, market penetration strategies and market measurement metrics.

Business Enablement: It is this information that will enable organizations to win business over their competition, have more client acquisitions with existing & new products by predicting dynamically changing market conditions.

DataCrops Online Marketing Intelligence (OMI) Solutions

With DataCrops – Online Market Intelligence solutions critical market intelligence information can be integrated and delivered to decision makers at a quick speed removing common barriers related to data access, time- to-value and cost.

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The market data collection and automation starts with Data Extraction from Online Sources→ Data Pattern Matching & Filtering → Data Modeling & Maintenance → Data Monitoring & Analytics.

The data sources are independent of any industry or business or online marketplace and the data usage changes with the professional roles and data requirements. This also adds different types of data and information needed by different levels of organizational hierarchy.

Organizations can enable their businesses by enabling pricing, brand & channel intelligence

Pricing Intelligence Solutions

  • Track and beat the competition with the best prices on the market
  • Get the most comprehensive data, matching your product pricing needs
  • Market-Place Product & Price Monitoring (Amazon & Ebay)

Brand Data Intelligence Solutions

  • Brand Protection – Visibility & Reputation Tracking
  • Brand Measurement – Data Metrics & Reports
  • Social Media Brand Tracking – Mixed User Reviews
  • Online Media Content Extraction & Advertisement Tracking

Channel Data Intelligence Solutions

  • Channel Protection – visibility into unauthorized sales, pricing & promotional discrepancies
  • Price Monitoring – enforcing Minimum Advertised Price (MAP) & Price Policy compliance
  • Analytics & Reporting – analytic reporting components to compliment intelligent data solutions

Email at anil@aruhat.com for more details on our business solutions.

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